Guilds are decentralized, autonomous and based on a tokenomics model. No central authority is in charge.
The Guilds protocol prevents misconduct and acts as a decentralized resolution centre in case of disputes between customers and one of its members.
Guilds members have the right to peer review the applications of new members and establish a vetted environment.
The members vote for the inclusion of new applicants. Financial stakes back votes, and the game theory behind it converge to a steady condition where only fair applicants are accepted.
A Guild starts with founders who endorse it with their reputation and brand. Members benefit from being affiliated but must meet integrity and reputation requirements. Every applicant can apply with their professional history.